A robust social media presence is vital for driving website traffic and conversions in today’s digital landscape. However, seamlessly integrating social media on a website can potentially inflate development costs, especially if working with a cheap web designer on a tight budget.
Fortunately, there are a number of affordable strategies and solutions for incorporating social media in ways that enhance user experience without blowing your limited website budget.
Stock Social Icons
Visually displaying your active social media profiles makes it easy for visitors to follow. But custom social icon development is unnecessary. A cheap web designer can easily utilize free icon packs containing reusable SVG/PNG files for major platforms like Facebook, Twitter, Instagram etc. Stock icons get the job done on a budget.
Link Logos Straight to Profiles
With stock icons in place, ensure each one links directly to your live social media profile when clicked. This makes it seamless for visitors to cross-channel to your profiles and expand engagement. Apply “nofollow” tags to these external social links to avoid dilution of SEO juice.
Strategic Icon Placement
Carefully choose places to display social icons for maximum visibility. Icons are best positioned “above the fold” in header/footer areas so users see them immediately. But also consider discreet secondary placements like content sharing buttons. Ask your cheap web designer for strategic placement advice.
Leverage Built-In Social Feeds
Many content management systems like WordPress allow displaying curated social feeds directly on your website, free of charge. Work with your cheap web designer to incorporate visible, auto-updating Facebook, Instagram or Twitter feeds featuring your top posts. This engages visitors and saves creating original content.
Bake Sharing Options into Content
Make social sharing frictionless by embedding share buttons alongside blog posts, articles, news updates, and other content. This encourages visitors to easily broadcast your content across their own networks for extended reach. Most cheap web designers can integrate sharing buttons with minimal hassle.
Promote Social Profiles On-Site
Actively promote your social media presence in visible locations around your website. List links to all profiles in website bios, footers or dedicated social media pages so visitors can connect from anywhere. Include QR codes for instant access on mobile.
Coordinate Visual Styling
Carry your website’s visual design over to your social profiles through consistent branding, imagery and styling. This strengthens familiarity with your brand visually across channels. Provide cheap web designers with brand assets and guidelines to facilitate coordination.
Curate Share-Worthy Content
Publishing content optimized for social sharing gives visitors worthwhile material to spread. Prioritize topics and angles known to resonate socially among your audience. The right content provides a valuable on-ramp to sharing.
In summary, integrating social media presences into website design doesn’t require inflating budgets. With smart incorporation of feeds, icons, sharing tools and design alignment, a Singapore cheap web designer can bake social directly into site experiences in cost-effective ways that drive active user engagement across channels.